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Explore the intersection of science, philosophy, creativity, and marketing with Clay Chaszeyka. Thought-provoking essays that connect data, design, and deep questions about how we think, create, and exist. Ideas at the edge of thought, exploring what we know, how we think, and why it matters.

Curious by nature. Strategic by trade. Obsessed with how things work, and why we fall for them.

Scarcity and FOMO: The Bias That Empties Your Wallet

You weren’t planning to buy it, but then it said, “Only 3 left.” Scarcity bias and FOMO hijack your decision-making by turning urgency into value. This post explores how marketers use these biases to drive action, when it crosses the ethical line, and how you can recognize it before it happens again.

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Anchoring Bias and the Price You Didn’t See

That expensive option you saw first? It wasn’t random. Anchoring bias causes your brain to cling to the first number you see, shaping every decision after. This post unpacks how it works, why it’s so persuasive, and how marketers use it to influence what you buy—and what feels like a deal.

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