Repetition is one of the most powerful tools in marketing. The more we see something, the more we tend to trust it—especially when that message comes through video. This post explores the psychology behind the mere exposure effect and how marketers use it to build trust, create brand familiarity, and influence decisions, often without persuasion.
Read MoreYou weren’t planning to buy it, but then it said, “Only 3 left.” Scarcity bias and FOMO hijack your decision-making by turning urgency into value. This post explores how marketers use these biases to drive action, when it crosses the ethical line, and how you can recognize it before it happens again.
Read MoreThat expensive option you saw first? It wasn’t random. Anchoring bias causes your brain to cling to the first number you see, shaping every decision after. This post unpacks how it works, why it’s so persuasive, and how marketers use it to influence what you buy—and what feels like a deal.
Read MoreYou probably think you’re the one making decisions.
You picked that brand of toothpaste. You chose the premium plan instead of the free trial. You believe what you believe because you’ve looked at the facts, weighed the options, and made the best call for yourself.
Right?
Well… maybe. But maybe not.
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