Clay Chaszeyka
Marketing | Video | Art | Design

About


A master of visual sorcery, this enigmatic maestro weaves tales with a click, a stroke, and a well-timed cut. Wielding the power of persuasion, he concocts a captivating brew of pixels, pigments, and panoramas. Expect the unexpected.

 

Education

MBA | June 2013

UNIVERSITY OF TOLEDO

Graduate fellowship awarded based on merit; Advanced Leadership Academy

Bachelor of Arts, Film | May 2007

UNIVERSITY OF TOLEDO

Graduated Summa Cum Laude; Activities and Societies: National Society of Collegiate Scholars, Alpha Lambda Delta Honor Society, Phi Eta Sigma Honor Society

Skills 

  • Management of multi-discipline global teams 

  • Google Ads management (creative, setup/targeting, reporting)

  • Social ads management (creative, setup/targeting, reporting)

  • Analytics & attribution setup and reporting

  • SEO auditing and implementation

  • Data analysis and providing actionable insights

  • Email marketing & automation

  • Video marketing expert 

  • Sales process design and optimization 

  • Strong analytical and abstract thinking capabilities

  • Adobe Creative Suite - expert in Premier, After Effects, Photoshop, and Illustrator

  • Product marketing

  • Inbound marketing

  • Marketing strategy and implementation

Experience

HMH Outdoors

Chief Marketing Officer | July 2021 - Present

  • Manage marketing strategy and implementation for a global book of clients

  • Grow agency portfolio through business development and outside sales efforts

  • Led multi-national marketing team to a record-setting year of sales 

  • Outpaced retail and wholesale distribution such that the marketing agency became most profitable division

  • Achieved 2022 annual sales goals by July

  • Grew company revenue by 562%

  • Created dramatic increases in ROAS, AOV, and conversion rates, while reducing cost per acquisition

HARNESS

Founder, President | July 2015 - July 2021

  • Grew HARNESS to a level of success that led to our being acquired by our top client

  • Work with the executive team in client businesses to deploy data-driven inbound campaigns

  • Optimize ecommerce conversion pathways to maximize new and recurring business for brands

  • Brainstorm and generate creative and manage ads with budgets ranging from $10k-$50k/month

  • Develop and implement all marketing strategies with strong  analytics and attribution to inform decisions

  • Create onboarding programs to ensure after-sale product adoption, maximizing returning customers

  • Diplomatically manage client relationships at all levels of the organization, particularly with C-level executives

  • Manage vendor relationships and selection on behalf of clients 

COACT Associates

Account Executive | August 2013 - December 2014

  • Design, deploy, and manage business development  campaigns for 45 clients

  • Development and management of integrated marketing campaigns to support client sales goals while working with the C-suite team to develop and manage the product roadmap 

  • Create digital analytics models to measure the success of video and business development campaigns

  • Manage multiple sales teams while simultaneously directing technical, cross-functional teams to ensure the group exceeds project milestones.

 

 

Powered by pink cookies in plastic bag, getting crushed by buildings.